20 meetings booked in 20 days for an outsourced SDR agency.
Every email referenced who the prospect sells to and the most relevant of around 100 case studies.
- Client
- Whistle
- Industry
- Outsourced sales development
- Approach
- Customer-referenced copy and matched case studies
Real campaign data from Instantly.ai
“Dan is an email wizard. We started a new campaign with Open Outbound on the 1st of the month and within 3 weeks he booked 20 qualified meetings on our calendar.”
David Zeff, Chief Executive Officer, Whistle
Strategy
Whistle’s prospects are pitched by sales agencies all the time. To stand out, the campaign led with relevance and timing rather than a generic offer.
We researched every company on the list to work out who they sell to, then built each email around those customers and the most relevant of Whistle’s case studies. The end of the year gave us the urgency: a chance to squeeze in a few more sales calls before Q4 closed.
List building
- Traditional databases for the base list
- SERP scraping to fill the gaps the databases missed
- Company information scraped for every prospect, to identify who each one sells to
- Waterfall enrichment to find prospects’ emails
Copy and personalisation
Every first email opened by referencing who the prospect sells to, so it read as researched rather than sent to a list. The subject line hinted at getting them onto a call, which is the outcome every sales leader cares about.
We then matched each prospect with the one case study, out of around 100, that was most relevant to their market, and used the end of Q4 to create urgency – a chance to book a few more calls before the year closed.