All case studies
40 qualified opportunities in four weeks for a VA agency.
A four-week campaign into a crowded market, producing a booked opportunity for roughly every 53 prospects contacted.
40
Qualified Opportunities
2,127
Contacted
125
Replies
5.9%
Reply Rate
- Industry
- Virtual assistant services
- Target
- Founders and business owners
- Approach
- AI-qualified on business stage
Real campaign data from Instantly.ai
Strategy
A virtual assistant is only the right answer in a narrow window: too early and the founder can’t justify it, too late and they’ve already hired. Company size doesn’t tell you which side of that line a business is on, so we built the campaign around timing rather than targeting.
List building
- Traditional databases and LinkedIn Sales Navigator for the base list
- Waterfall enrichment for deliverable contact coverage
- AI agents estimating each business’s stage from revenue signals and headcount, dropping anyone not yet at the point of needing help
Copy and personalisation
Each email referenced the type of business the prospect ran and how they’d grown. Growth is the trigger: a founder who’s just been told their business is expanding is already thinking about what they can’t keep doing themselves.