Logistics / 3PLAlmost $1M in pipeline in six weeks for a 3PL.
One campaign, six weeks. A logistics company's pipeline went from cold to nearly seven figures in qualified opportunities.
- Client
- PhaseV
- Industry
- Logistics / third-party fulfilment
- Target
- Ecommerce brands, Florida
- Approach
- Per-prospect copy and subject lines
Real campaign data from Instantly.ai
Strategy
Nobody switches 3PL on a whim — it means moving inventory, rebuilding integrations and taking on real risk. So rather than sell fulfilment, we targeted ecommerce brands across Florida at the point their current setup was about to stop fitting, and gave them a reason to think about it.
List building
- Google Maps scraping to find brands with a real Florida footprint
- SERP scraping to catch the ones the databases had missed
- Traditional data providers for the base list and contact details
Copy and personalisation
Every prospect got unique body copy and a unique subject line, built around what they sell and where they operate. “Looks like business is going well” plants the trigger: growth is exactly when a brand outgrows its 3PL. Here’s one, exactly as it went out:
Hey Jason, happy Monday!
Seen Melondipity has been selling a ton of baby headwear around Orlando — looks like business is going well.
Not sure who you guys fulfil with — but figured you're at the stage now where you can't have orders sitting around for days waiting for support.
We actually do baby clothing storage + fulfilment not too far from you. If you're interested, we can give you your own dedicated account manager so you never have to join a ticket queue.
Mind if I shoot over a one-pager with the details?