All case studies
Proptech / AI
Proptech / AI88 positive replies from a list nobody else was emailing.
Independent estate agents aren’t usually found in B2B databases, so we built the list out of live property listings instead.
$88K
Deal Value
88
Positive Replies
7,705
Contacted
2.66%
Reply Rate
- Client
- Myna
- Industry
- Proptech / AI
- Target
- UK estate agents with live listings
- Data source
- Scraped listings, no databases
- Trigger
- A newly listed property
Real campaign data from Smartlead.ai
Strategy
Independent estate agents aren’t usually found in B2B databases, and there’s no natural moment to buy paperwork software. So we built the list from live property listings instead, which also gave every email a timely reason to reach out.
List building
- Live property listings scraped from portals including Rightmove
- The agent behind each listing, scraped from the listing itself
- A list of contacts that were rarely on anyone else’s cold email list
Copy and personalisation
Every email referenced the property the agent had just listed and congratulated them on getting it live. That proved the email was written about them, and put the paperwork Myna handles front of mind right after they’d been through it.