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B2B video agency

200+ qualified opportunities in under three months for a B2B video agency.

$1.4M in pipeline across multiple campaigns, targeting founders and CEOs across B2B SaaS and services.

$1.4M
Pipeline Generated
211
Opportunities
17.2K
Emails Sent
7.45%
Reply Rate
Client
KS Media
Industry
B2B video & content
Target
Founders and CEOs, B2B SaaS and services
Approach
People engaging with clients’ LinkedIn posts
app.instantly.ai/campaigns/analytics
KS Media campaign results from Instantly

Real campaign data from Instantly.ai

Strategy

Marketing agencies are one of the most saturated markets to sell into - most founders get several agency pitches a week. KS Media’s edge was proof: a back catalogue of case studies from clients with a strong LinkedIn presence.

We leveraged this by reaching out to people who had liked and commented on his clients’ LinkedIn posts, asking if they’d like to see a case study. This got our foot in the door with hundreds of qualified prospects.

List building

  • Apify to scrape KS Media’s clients’ LinkedIn posts
  • A second Apify actor to scrape the likers and commenters of each of those posts
  • Claude to qualify each scraped prospect
  • Waterfall enrichment via Airscale to find prospects’ emails
  • MillionVerifier and BounceBan to remove invalid emails

Copy and personalisation

Every email named the client whose posts the prospect had engaged with, and the result we’d got for them, so it read as a genuine connection rather than a pitch. The language was kept casual, like a quick note from someone in their network. Here’s one, exactly as it went out: